Sat.Dec 06, 2014 - Fri.Dec 12, 2014

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How Will Wireless Auction 97 Affect Marketing?

Small Business Mavericks

This auction is for licenses being used for fixed or mobile wireless services. What Does Mobile Do To Your Marketing Plan? Whenever you are using your mobile device, you are using some part of that wireless “highway” and are affected by the traffic on it. Why Do I Think Mobile Marketing Is Going To Explode?

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SoundCloud Mobile App Adds iPhone Playlists Feature

Devumi

The SoundCloud mobile app is a key part of the SoundCloud experience. The SoundCloud mobile app team is always working hard to create a better experience for users. How the new SoundCloud mobile app feature works. What’s the point of the SoundCloud mobile app?

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Granted media activities include email marketing, SMS/MMS marketing, and organic search. Who developed the audience. Who controls the platform. billion worldwide by 2018. tweet this ).

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The Importance of Localized Branded Content on Social Media

Mindjumpers

Only then it will be possible to create authentic branded content that works for a local market, embracing the local trends, traditions and humor. We believe that it takes a local to tab into a certain location’s tone of voice and cultural understanding. It takes a Community Manager who grew up in the given location and is based there.

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Why Last Week’s FTC Twitter Violation is a Total #GameChanger

Convince & Convert

If you’re a brand marketer, what I’m going to share could save you millions of dollars. Although the guidelines apply mostly to advertising and marketing, as social marketing morphs into social business, they’re important to anyone who uses social media for work. These rules apply to computers and mobile devices alike.

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