Small Business Mavericks

SEPTEMBER 26, 2014

Social media marketing is a constantly fluctuating adventure, isn’t it? It’s challenging, but meeting that challenge is what marketing is all about. Social Media facebook facebook news feed rank Facebook pages organic reach' Thanks, Chris Crum, for putting all that work into this!

Facebook 111

Facebook Feed Feedly Organization 111

Twist Image

SEPTEMBER 25, 2014

There''s burnout at every social media turn. A very long time ago, I wrote a post about the quality versus quantity of brands and posting to social media (it''s a topic that I have tackled may times over the years, actually). I don''t do it because some other president at some other marketing agency is doing it.

Blogger 100

Blogger Metrics Publishing Advertising 100

Devumi

SEPTEMBER 26, 2014

There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. This is business social, not Facebook social. Begin using your LinkedIn profile in a social manner. — LinkedIn Marketing (@LinkedInMktg) September 5, 2014. Do so in a genuine way.

LinkedIn 87

LinkedIn Tips B2B Hubspot 87

Twist Image

SEPTEMBER 26, 2014

When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don''t know which half." Marketing and innovation produce results; all the rest are costs. Marketing and innovation produce results; all the rest are costs.

Proposal 68

Proposal Advertising Analytics YouTube 68

Proactive Report

SEPTEMBER 22, 2014

Only 1 in 4 (28%) use data to gauge the success of past social media and PR campaigns. Learning to conduct a social audit and make the most of the data you uncover should be high on the list of PR skills for PR students, new PR pros and PR Boomers who are not digital natives. Measurement has to be at the heart of every campaign.

Data 56

Data Skills Campaign Study 56

Little Web Giants

SEPTEMBER 23, 2014

This slideshow was used in conjunction with a presentation for Social Media Week Berlin 2014. There was also an accompanying Marketing on a Low Budget Worksheet with activities for participants. Many of the thought leaders in online marketing have worked for big brands with big budgets. No millionaires allowed.

Marketing 38

Marketing Startup Applications News 38

Danny WhatMough

SEPTEMBER 26, 2014

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. In a sign of Google’s changing social strategy, new Gmail users no longer have to create a G+ account. The FT reports on the rise of brand journalism and content marketing.

Case Study 40

Case Study HootSuite Journal Apple 40

Little Web Giants

SEPTEMBER 23, 2014

This slideshow was used in conjunction with a presentation for Social Media Week Berlin 2014. There was also an accompanying Marketing on a Low Budget Worksheet with activities for participants. Many of the thought leaders in online marketing have worked for big brands with big budgets. No millionaires allowed.

Marketing 28

Marketing Startup Applications Eventful 28

ProBlogger

SEPTEMBER 23, 2014

Get on social media. People spend more time on social networking platforms than other sites. If you want to get a reader’s attention, then you need to have a social media presence. The traffic you build through your social sharing can never be taken away from you by Google’s algorithm. You lack conviction.

How To 54

How To Blogger Adsense Newsletter 54

Absolute PA

SEPTEMBER 20, 2014

One of the most popular gifts I offered were the slides from my presentation that included detailed examples of tools and a breakdown of the key messages they should be sharing on social media. Plus, a swipe file of social media conversation starters to steal. Information I usually only share with my clients.

How To 72

How To Eventful Small Business Discount 72

Writtent Blog

SEPTEMBER 22, 2014

Storytelling is a major part of any content marketing strategy. You see, there’s one big problem with online marketing. In other words, since Internet marketing is … well, on the Internet, there’s no way for the visitors who happen to come across your brand to get to know you. Use Different Forms of Media. It’s online.

Statistics 108

Statistics Authentication Brands Content 108