Sat.Jul 12, 2014 - Fri.Jul 18, 2014

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Why Word Of Mouth Marketing Is The Most Important Social Media

Forbes Social Media

Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? Suzanne Fanning, President of WOMMA (Word of Mouth Marketing Association), shares interesting, data-based insight on the power of WOMM.

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Social Media Measurement for Pragmatists

Waxing UnLyrical

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

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Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Silly, But….

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Gallup Poll: Social Media Doesn’t Influence Purchases

The Social Media Incubator

Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. Consumers do not consciously recognize the influence of social media on any purchases they make.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Agile, Data-Driven, Burgers And MixWest: An interview With Duncan Alney

Firebelly

Your Current Approach to Marketing Could Make You Irrelevant. If you and your marketing team are still operating in a paradigm of business as usual, you are in a very difficult position. These strong words are part of Duncan Alney’s upcoming keynote presentation — Agile Marketing: How. In fact, you might be facing extinction.

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Could #BuyMyBarina Be The Best Used Car Ad Ever?

Convince & Convert

It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. » Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling'

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.