Sat.Jun 28, 2014 - Fri.Jul 04, 2014

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The Most Important Factor In Multi-Screen Strategy

Small Business Mavericks

He does a good job of making the challenge clear: “The mobile internet has given the control back to the reader, or customer, and the way they consume content is on their terms. Mobile Marketing for Small Business mobile devices multiple screen strategies responsive website design and development screen size'

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The World Is A Hyperlink

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That about sums up the role of marketing today. Google is looking for a way to get multitasking on mobile to be that much more easy. It''s their ability to organize these text-based hyperlinks that gives them so much insight into what these mobile platforms (hello, Android) can offer. marketing professional. bob lefsetz.

Apple 98
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Why Spam Is Here To Stay (And Getting Worse)

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Is this going to make email and marketing better or worse? Android , Chrome and more will be a part of your computer, mobile, home, car, devices and beyond. It''s full of problems, issues and challenges. Google had their massive Google i/o conference last week. Are we really seeing the Google-ization of everything? anti spam law.

Apple 69
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The Marketing Of Permission

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I don''t know about you, but I handle multiple personal and business email addresses, and I sign up for a variety of emails (some are retail or business-based sales ones, some are informational e-newsletters, and some of them are email communications from places like banks, mobile operators and the like). email marketing. enewsletter.

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Why Mobile Moments Are Mandatory for Every Business

Convince & Convert

Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use. The book is centered around mobile strategy, specifically mobile moments.

Mobile 116
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Yo. Is It Here To Stay?

The Realtime Report

The seemingly pointless app Yo , which was released, rather fittingly, on April 1st, is causing a buzz in the mobile world. The app has acquired a solid initial investment and user base, but numbers have begun to fall rapidly; is there any possibility that Yo will mature, and grow into a usable marketing tool ? So is it for real?

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How Localized Social Media Drives Personalized Connections

Convince & Convert

June’s guests included Groupon , the daily deals masters; entrepreneur and author Peter Shankman ; a representative from Google Analytics ; and natural foods store Sprouts Farmers Market. His team is structured in such a way that “City Planners” are responsible for creating hyper-relevant content for local markets.