Small Business Mavericks

JUNE 16, 2014

As mobile devices get easier to use, a lot more of us are expecting a level of responsiveness that was unheard of ten years ago. With the increase in mobile marketing comes a pretty steep learning curve for a lot of businesses. With the increase in mobile marketing comes a pretty steep learning curve for a lot of businesses.

Mobile 102

Mobile Marketing Training Social Media 102

Convince & Convert

JUNE 16, 2014

This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Jay: I think agencies have a tremendous role to play in the content marketing process, and here’s why. For example, we talked about the Columbia Sportswear mobile application.

B2B 158

B2B Content Marketing Metrics 158

Absolute PA

JUNE 20, 2014

If you spend enough time online using social media to market your business , researching ways to market your business and absorbing advice in forums that help you market your business, chances are you’ve read plenty about the importance of measuring your social media success. Well actually, one. This information is key.

Social Media 58

Social Media Analytics YouTube Hubspot 58

Twist Image

JUNE 19, 2014

How much will marketing change in the next five years? Think about this: the rise of connected devices has already relegated the PC to an accessory for mobile. So, the question becomes: what is a Chief Marketing Officer to do? What are the areas of fundamental change for marketing over the next five years?

B2B 98

B2B Mobile Analytics Advertising 98

Twist Image

JUNE 19, 2014

We used to talk about three screens (TV, computers and mobile), but we''re closing in on the one screen world. The PC will be the new accessory to mobile as smartphones become the first and primary computing device for many.'' The burden on marketers is paramount at this point. The burden on marketers is paramount at this point.

Microsoft 91

Microsoft Apple Mobile Comparison 91