Sat.Apr 12, 2014 - Fri.Apr 18, 2014

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4 Ways To Fix Your Facebook Problem

Convince & Convert

Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. But, they have a right to screw us and marketers should have seen it coming. Robert: Exactly right.

Facebook 167
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How To Succeed With Visual Social Media Marketing

Convince & Convert

savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). Tweetable Moments Our whole mantra is to celebrate our fans. Holy Social!

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5 Ways to Connect with Your Audience Emotionally to Drive More Engagement

Convince & Convert

As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience. You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult.

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The End Of Liking A Brand In A Move Towards Anti-Social Media

Twist Image

With that, this New York Times article points this issue into an arena that may shock the marketing industry. Marketers have taken issue with these sorts of things long before this breaking news. Over a decade ago, we begun to usher in this new type of connection and communication. digital marketing. marketing industry.

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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

Now we have two social giants looking to better serve the business community and their needs. Furthermore, the larger size of these new ads could cause marketers to dish out more dough for such a coveted spot. Regardless, Zuckerberg quickly came around when Facebook’s public performance wasn’t meeting expectations. What’s New?

Twitter 187
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Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

Strategy 159
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6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

ProBlogger

Garret Moon proposes re-writing your blog headlines at least three times to A/B test your headlines using Twitter and email marketing. Most of the content featured in the study that made the top 10 lists was generated by NYU students participated in the Inbound Marketing Clinic and couple recent grads who work with me at Lowe Profero.