January, 2016

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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart marketers know branding is much more than a logo. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. It’s community. Big difference. It’s a promise delivered. It’s relationship.

Brands 113
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14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. You are Not Your Logo: Marketing Branding Strategy in a Nutshell. Twitter Pinned Tweet: How and Why to Use it For Business.

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Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz. Understanding where you fit in the market and the unique value your brand offers. How to Develop a Content Marketing Framework and Plan (episode 7). The importance of taking risks.

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#measurePR Recap (Jan 2016): Happy New Year

Waxing UnLyrical

We were lucky to welcome two special guests: Rebekah Iliff , Chief Strategy Officer of AirPR and Suzanne Blackburn , PR Manager for Experian Marketing Services. Community member Melissa DiVietri had this to add: A6 Effective metrics can resolve issues facing organizations that will ultimately build relationships with stakeholders.

Metrics 113
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Monday Roundup: Building Blocks for Strategy Development

Waxing UnLyrical

Why: “Brand strategy is one of those things that most marketers don’t often think about on a day-to-day basis,” writes Ashley Taylor Anderson for Ceros. Why: “When you use content to market your business or solution, how can you make sure that content is cutting through all that clutter? Based in the Washington, D.C.,

Strategy 109
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Do You Have An Online Marketing Strategy?

Small Business Mavericks

Online marketing strategies are a dime a dozen. But to be truly effective at marketing your business online, you need a well-defined and executed online marketing strategy. But to be truly effective at marketing your business online, you need a well-defined and executed online marketing strategy.

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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Virtual Reality.