Waxing UnLyrical

APRIL 15, 2015

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. We replaced the cruise lines’ over-the-top marketing come-ons with helpful, informed consumer journalism.

Communities 167

Communities Travel Metadata Content management systems 167

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

Communities 189

Communities Content Marketing Community building 189

Rebekah Radice

APRIL 13, 2015

Find Your Market on Facebook. Implementing a Facebook marketing strategy requires that you understand your target market, demographic and the results you are hoping to achieve. Recruiting potential sales or marketing professionals? Share how your product or service solves the problems of your target market.

Social Media 130

Social Media Strategy How To Real Estate 130

Twist Image

APRIL 27, 2015

In 2011, time spent with video on digital devices - PCs, mobile devices and other connected devices including over-the-top (OTT) and game consoles - totaled 21 minutes daily. Yes, this year TV advertising will still be a $70+ billion market. That market will only get 4.4% (or $7.8 What do marketers get wrong about this data?

Apple 66

Apple Advertising Data Compete 66

Convince & Convert

APRIL 16, 2015

While it’s important for brands to make use of various types of marketing channels, uploading videos directly to Facebook can greatly benefit your page. Post Videos Under Two Minutes Long If you aren’t optimized for mobile, you’re going to have a hard time growing your Facebook page. Which platform do you think is better?

Video 131

Video Tips Facebook YouTube 131

Convince & Convert

APRIL 8, 2015

Faster Internet access to mobile phones (even when not connected via WiFi), plus a more robust and popular Twitter community are the fuel for the new live streaming fire. What happens when people start to Meerkat and Periscope all of the conference sessions at Social Media Marketing World, when the conference is trying to sell the recordings?

News 118

News Ustream Conference Video 118

Twist Image

APRIL 24, 2015

streaming is now, next and the future of marketing. Meerkat and Periscope push this new way that consumers are connecting with media by making the experience both live, and that much more portable (or mobile). Mobile and live is a whole other species. partnership marketing. partnership marketing. Think about it.

Brands 62

Brands Exercises Advertising Mobile 62

Convince & Convert

APRIL 20, 2015

There are many lessons that marketers can learn about the new class of creators. Authenticity Whenever traditional marketers think about creating content, I often hear this phrase: “We don’t have the budget to create polished content.” Next, we saw mobile-first apps like Vine and Snapchat rise in popularity and valuations.

Marketing 122

Marketing Authentication Communities YouTube 122

Jon Loomer

APRIL 21, 2015

Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Facebook has rolled out new training materials for marketers, and some are quite useful… Click To Tweet. Facebook offers a series of 41 course lessons covering wide ranging marketing topics.

Training 114

Training Resources Facebook Marketing 114

Small Business Mavericks

APRIL 21, 2015

It’s always important to stand out among your competitors, and this is particularly true when it comes to internet marketing. Your site needs to be mobile-friendly because both Google and the average consumer are looking for responsive website design. So how can we differentiate our site?

Sites 98

Sites Embedding Policies Engineering 98

ProBlogger

APRIL 23, 2015

Mobile Advertising. If you have a mobile app or want to advertise via mobile channels. billion mobile devices connected to the net in 2014 – mobile and app advertising is set to take advantage of this in a big way. And affiliate marketing is the best way of doing that. There were 7.1 Advertising widgets.

Blogger 43

Blogger Skills Advertising Course 43

Kikolani

APRIL 3, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 7 Companies That Are Dominating Content Marketing by John Rampton. Search Engine Marketing. Is Your Website Mobile-Friendly? Social Media Marketing.

Products 106

Products Marketing SEO Small Business 106

Kikolani

APRIL 10, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Ways Content Marketing is Going to Change in 2015 by John Rampton. Search Engine Marketing. 9 Things You Need to Know About Google’s Mobile-Friendly Update by Cindy Krum. Social Media Marketing.

Products 118

Products Marketing Statistics SEO 118

Rebekah Radice

APRIL 6, 2015

There are 42 million unique mobile visitors each month. LinkedIn is a society designed to connect business professionals, marketers and vendors interested in building a community. One of the groups that I manage is “ Social Media Marketing Strategies for Business Professionals.” Get Started with Groups.

LinkedIn 135

LinkedIn Real Estate How To Groups 135

Convince & Convert

APRIL 30, 2015

Marketer and Forbes columnist Jayson DeMers points out that while the term “quality” can vary based on industry, target audience, and other factors, the overall elements required to produce high-grade content typically remain consistent. If your target is mobile users, keep it short and sweet. Spellcheck FTW! Tech Specs.

Content 130

Content Embedding How To SEO 130

Convince & Convert

APRIL 28, 2015

Digital marketing education is changing, and we’re changing too. Starting today, we are launching… Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. It’s the digital marketing advice and education you want, nothing more and nothing less. The Definitive FAQ 1.

Marketing 124

Marketing Resources Education Badge 124

Convince & Convert

APRIL 2, 2015

In a clever April Fool’s twist (that, it feels like, users would want to use forever), the team at Google Maps launched an interactive feature allowing mobile and desktop users to uncover hidden Pac-Man icons in locations around the world. Who doesn’t love a good game of Pac-Man? link] pic.twitter.com/cvLiPoskRs. ASOS (@ASOS) April 1, 2015.

Case Study 114

Case Study Embedding Tumblr Study 114