Mindjumpers

FEBRUARY 10, 2015

Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. How to structure glocal communication on Social Media.

Publishing 204

Publishing Content Brands Guidelines 204

Visually SM

FEBRUARY 3, 2015

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach.

Content 133

Content Marketing Publishing Applications 133

Visually SM

FEBRUARY 3, 2015

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach.

Content 176

Content Marketing Publishing Applications 176

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? It will learn about your social influencers to whom revenue can be attributed to. on average.

Social Media 124

Social Media Retail Apparel ROI 124

Small Business Mavericks

FEBRUARY 12, 2015

The lines are getting blurry between the traditional business categories that separate things like customer service, reputation management, and marketing. As a business moves online in social media and other forms of digital outreach, that consistency becomes essential. Omni-Channel Businesses. Customer Experience Is Powerful.

Retail 109

Retail Marketing Reputation Research 109

Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. Then there’s a service side to it.

Social Media 110

Social Media Sites Curation B2B 110

Convince & Convert

FEBRUARY 9, 2015

Tony Saucier is the Director of Social Media at Life Time Fitness. Because each gym strives to be such an all-inclusive hub, Life Time Fitness has social media channels at the individual club level, as well as at the brand level. That’s 114 additional members of the social media team at Life Time Fitness!

Content 102

Content B2B Team Exercises 102

Convince & Convert

FEBRUARY 16, 2015

Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands. Brian’s background is in technology, so a large part of what he does is help brands embrace social media technology. Brian talks about Apple a lot in terms of their use of social media.

Apple 131

Apple Curation B2B Influencer 131

Convince & Convert

FEBRUARY 27, 2015

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. Likewise, social marketers are expanding the possibilities of what can be achieved.

Influencer 125

Influencer Marketing Metrics Avatar 125

Devumi

FEBRUARY 18, 2015

The Devumi blog is chock full of ideas to help move your social media marketing forward. The most successful social media business accounts will be massive, sprawling communities bursting with users, comments, and information. How you can make a bit of sense of all this is through social media data analysis.

Analysis 73

Analysis Data Social Media How To 73

Convince & Convert

FEBRUARY 26, 2015

The other day, I published a definitive guide to blogger outreach in order to make sure marketers of all levels have a good foundation for this very effective influencer marketing strategy. Enjoy and be ready to be inspired, because there are some very creative marketing teams floating around in the digital world.

Blogger 121

Blogger Case Study Strategy Study 121

Small Business Mavericks

FEBRUARY 20, 2015

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Without a strong social presence on the particular network, the advertising may not be as effective.

Paid Search 87

Paid Search Campaign Journal Advertising 87

The Social Media Incubator

FEBRUARY 2, 2015

If we’ve learned anything here, it’s that the best marketing strategies appeal to a wide audience and make a special connection. In the Media Online marketing Public Relations Social Influence Viral Videos best super bowl commercial budweiser super bowl commercial mcdonalds super bowl commercial super bowl xlix'

Advertising 133

Advertising Sentiment Campaign Influencer 133

Convince & Convert

FEBRUARY 2, 2015

He joins us on Social Pros today to talk about his latest book, released on January 6th, Procrastinate on Purpose: 5 Permissions to Multiply Your Time , which has already been named a national bestseller. The Big Two: Rory Vaden What’s your one tip for becoming a social pro? It’s about ‘getting results.’ See you next week!

Social Media 107

Social Media How To Consultant B2B 107

Devumi

FEBRUARY 20, 2015

Please follow our social media account.” You can learn more in this social media data analysis article on our blog! Twitter content marketing hashtag marketing online marketing social media marketing twitter marketing twitter marketing strategy'

Activities 80

Activities Engagement Twitter How To 80

Waxing UnLyrical

FEBRUARY 23, 2015

Why: “…thoughtful branding is more than a sum of the marketing strategies and tactics.” Four ways social media impacts emotional branding. Even though I had a <headdesk> moment when I read the last bit about the “PR strategy,” overall it’s still a good read.

Brands 156

Brands Consultant Film Flickr 156

Convince & Convert

FEBRUARY 5, 2015

” In reality, the spot wasn’t featured in a national media buy. Companies frequently form strategic partnerships to market to new audiences or generate publicity. Plus, the rise in popularity of social media has spawned in-kind deals offering placements on another brand’s Facebook, Twitter, etc. The difference?

Brands 106

Brands Case Study Advertising Study 106

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. Social Media Case Studies 2015 oscars brand strategy Oscars Social Media Marketing television advertising twitter twitter engagement'

Social Media 115

Social Media Brands Case Study Film 115

Convince & Convert

FEBRUARY 20, 2015

With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. In fact, Pinterest users boast the highest average checkout value of all social media referral shoppers , and Pinterest-referred users spend an average of 70% more than their non-pinning counterpart (highlight to tweet).

Buy 130

Buy Retail Price Widget 130

Convince & Convert

FEBRUARY 11, 2015

I saw an e-book recently called “The Ultimate Guide to Content Marketing.” ” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. Do we go with the “Super-Ultimate Guide to Content Marketing”?

Content 110

Content Marketing Video YouTube 110

Devumi

FEBRUARY 6, 2015

Those are great, but how do you turn them into more website traffic from social media? I’ll look at how you can likely double your website traffic from social media, and truly make social a useful aspect of your overall online marketing campaign in this article. They’re ignored in a hurry. And on and on.

Social Media 76

Social Media Vimeo How To YouTube 76

Convince & Convert

FEBRUARY 18, 2015

Are we about to finally crack the mobile marketing code? ” Then, much of what you’re doing as a business owner is giving discounts to people who already love you or already are coming into your store, which is okay, but it’s certainly not the Holy Grail of marketing. Sprout Social Shoutout. About Jay Today.

Mobile 115

Mobile Marketing Discount Retail 115

Convince & Convert

FEBRUARY 3, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Because… 4.

How To 131

How To Badge Hosting Sysomos 131

Convince & Convert

FEBRUARY 24, 2015

I few weeks ago I wrote a post about how we produce our podcasts at Convince & Convert (we have three currently: Social Pros , Content Pros , and Jay Today ). New podcasts are coming online quickly, which is why I built the free website MarketingPodcasts.com to be the search engine and reviews site for marketing podcasts.

Research 128

Research Education Software Engineering 128

Lucy Hall

FEBRUARY 27, 2015

Post by Lucy Hall - social media and digital marketing blog. In this video / screen cast find out quickly and easily how to remove images from their background and make them look great without any expensive design packages.

Video 60

Video How To Social Media Marketing 60

Kikolani

FEBRUARY 13, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic by Vinay Koshay. Search Engine Marketing. Social Media Marketing. Social Media Marketing. Productivity.

Products 108

Products Marketing WordPress SEO 108

Kikolani

FEBRUARY 27, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. 7 Predictions on Mobile Marketing Trends in 2015 You Need To Know by Jon Mowat. Search Engine Marketing. Social Media Marketing.

Products 104

Products Marketing SEO URL 104

Convince & Convert

FEBRUARY 4, 2015

When I shot this episode of Jay Today (my thrice-weekly, three-minute video show on business, life, and social media) I was in beautiful Puerto Vallarta, Mexico on the annual Convince & Convert Team Strategic Planning Session. Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my pal Lisa Loeffler.

Training 107

Training Video Team Organization 107

Convince & Convert

FEBRUARY 20, 2015

In fact: 79% of marketing leads never convert to sales. The social web has changed how brands communicate, and buyers are increasingly wary of overt, outbound marketing efforts. You can also use social media and industry forums to scan for questions and listen for popular topics.

Mobile 130

Mobile Conversation Buy Forums 130

Convince & Convert

FEBRUARY 25, 2015

Sprout Social Shoutout Today’s Sprout Social Shoutout for my friend Adam Singer. Terrific blog called The Future Buzz and a must-follow in social media. In fact we had him on my Social Pros podcast a little while ago. Adam is the advocate for Google Analytics. Super smart guy. I’ll link that up.

Google 110

Google Twitter Tumblr Video 110

Devumi

FEBRUARY 13, 2015

All the iPhone lovers out there, and those who want to be marketing to iPhone users, this is for you! Pinterest app marketing online marketing pinterest pinterest business account pinterest marketing pinterest strategy social media marketing' Pinterest app pins – How do they work?

Apple 80

Apple Badge iPhone Cost 80

Convince & Convert

FEBRUARY 12, 2015

Marketers have become very focused on measuring the effects of their work—which is both good and bad. According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.”

Metrics 119

Metrics Marketing ROI Mobile 119

Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. With over 337,000 mentions, the spot took the lead with social reaction. million) and is being shared liberally on social media.

Social Media 57

Social Media Sentiment Hashtag YouTube 57

Convince & Convert

FEBRUARY 24, 2015

Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. This week, I’ve asked fellow marketers to share the innovative strategies and tips they have accumulated from their own blogger outreach experience. It was a great post.

Blogger 118

Blogger Process How To Influencer 118

Devumi

FEBRUARY 27, 2015

Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? These are important question to ask as every marketing foray comes down to cost per acquisition. This can lower your overall cost as you’re not paying to show your ad to people who aren’t related to your products or target market.

Twitter 76

Twitter Price Cost Comparison 76