Saying It Social

JANUARY 13, 2015

What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on.

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Saying It Social

JANUARY 27, 2015

From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game! The post How your brand can win the 2015 Super Bowl appeared first on.

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Brands Advertising Social Media Campaign 159

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. This past week Pew Research released their 2014 Social Media Update.

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Saying It Social

JANUARY 22, 2015

This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing?

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Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. .” 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015.

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Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. Media Coverage: .

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Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. We discussed the best practices in scaling a social media team and content on a global basis.

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Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution.

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Content Findability Marketing Social Networking 181

Saying It Social

JANUARY 20, 2015

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising.

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Freelance Social Media

JANUARY 7, 2015

While things start to pick back up after the holidays, it is a good idea to take inventory on your online marketing and social media presence. Are you using the right social media tools? Create a list of your social media profiles and how often you utilize them. Social Media'

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HootSuite Marketing Social Media Tools 159

Waxing UnLyrical

JANUARY 20, 2015

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers.

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Freelance Social Media

JANUARY 29, 2015

For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google. Social Media'

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SEO Social Media Campaign Google 206

Small Business Mavericks

JANUARY 16, 2015

Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. Twelve Things Social Media Managers Do. There are at least a dozen tasks that any good social media manager has to maintain. Social Media social media manager social media marketing'

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Social Media Social Media Management Journal Skills 119

Small Business Mavericks

JANUARY 12, 2015

Schedule updates to LinkedIn and take some of the drudgery out of standard marketing chores. Research customers on LinkedIn and develop potential markets. We have talked about LinkedIn a lot in past blog posts because it currently is the best social media platform for business networking.

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Convince & Convert

JANUARY 16, 2015

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. That’s the first tip.

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Focus Group Team Meeting Social Media 109

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. with their passion for social media.)

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Convince & Convert

JANUARY 14, 2015

Picture this situation: You’ve chosen the right social media platforms for your business and are posting good content to each one of them, but you’re not getting any more than just a handful of clicks. But should you stop using social media sites because they aren’t driving your websites and blogs enough organic traffic anymore?

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Social Media Survey LinkedIn Applications 130

Convince & Convert

JANUARY 9, 2015

While we are a brand, we are supposed to be friends with these people on social media. Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores. Cabela’s aspires to “sell fun”, which translates directly into its social media strategy.

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Retail Sports Class Social Media 95

Convince & Convert

JANUARY 9, 2015

While we are a brand, we are supposed to be friends with these people on social media. Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores. Cabela’s aspires to “sell fun”, which translates directly into its social media strategy.

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Retail Sports Class Social Media 113

Small Business Mavericks

JANUARY 28, 2015

One of the great things about social media is its immediacy — and that immediacy is also its greatest risk. on mainstream media, you have 1-2 days to put your response out. on mainstream media, you have 1-2 days to put your response out. on Facebook, you have up to twelve hours to get that response in.

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Social Media Social Media Management Study Conference 117

Convince & Convert

JANUARY 23, 2015

on the Social Pros Podcast. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). Market your company page to more than your own LinkedIn audience, through groups, employees, and influential connections on LinkedIn. Especially in the B2B market.”.

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LinkedIn Social Media B2B Publishing 122

Freelance Social Media

JANUARY 8, 2015

For marketers out there that are trying to connect with the younger generation his article is quite helpful. Snapchat is growing popular and there is less social pressure on it. Yik Yak is a newer social network. Social Media' It’s used to find friends and for it’s group functionality.

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Social Media Class Groups Groups 166

Convince & Convert

JANUARY 27, 2015

Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti has a network of ambassadors comprised of fans who opted-in to be part of their marketing program.

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Case Study Marketing How To Influencer 127

Small Business Mavericks

JANUARY 23, 2015

And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game? There is definitely change happening with Super Bowl ads, and the mass-marketing blasts of the past have been joined by digital, targeted outreach that tends to be a good bit easier to track.

Advertising 95

Advertising Meeting Conversation Social Media 95

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers.

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Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers.

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Feed Feedly B2B Instagram 219

Kikolani

JANUARY 30, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Know What Your Audience Wants Before Investing in Content Creation and Marketing by Rand Fishkin. 3 Key Digital Marketing Skills Students Don’t Learn In College by Lee W. Search Engine Marketing.

Products 111

Products Marketing SEO Skills 111

Convince & Convert

JANUARY 8, 2015

With the average attention span for consumers on social media being between 2.8–8 Social Media Case Studies audience engagement holidays Social Media Marketing social media strategy' 8 seconds , BMW’s campaign hits the happy medium with a snackable yet fun interaction.

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Campaign Case Study Hosting Study 111

Convince & Convert

JANUARY 29, 2015

Social Media Case Studies jessica gioglio nike social image of the week social media campaign video marketing visual marketing your year with nike'

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Campaign Case Study Film Training 112

Bill Hartzer

JANUARY 2, 2015

Business owners who have begun the process of content marketing and starting a blog for their company should note that they can use social media to help facilitate this process. There are numerous ways that you can use social media to begin and complete the article research process. Here are four: 1. Take A Poll.

Research 83

Research Social Media Content Apple 83

Convince & Convert

JANUARY 7, 2015

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. I’m a huge proponent of content marketing and social media. Great guys.

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SEO Findability Skills Paid Search 112

Convince & Convert

JANUARY 7, 2015

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. I’m a huge proponent of content marketing and social media. Great guys.

SEO 120

SEO Findability Skills Paid Search 120

Devumi

JANUARY 16, 2015

Connect your Pinterest account to all of your other social profiles. Make sure that those social profiles also link to your Pinterest account. Social media is all about showing your followers that you’re just like them. A Pinterest contest for more followers very fast Everyone loves to look useful on social media.

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How To Domain Name Curation Advertising 76

Devumi

JANUARY 30, 2015

Take a look at how that social media savvy Gorilla has other social media experts suggested: The Find friends tab in Twitter Discover is a way to use your contacts from other platforms to connect with them on Twitter. Last, it is an excellent way to stay on top of the freshest content around.

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Convince & Convert

JANUARY 14, 2015

Social media is never going to get the credit it deserves for driving commerce, and there’s a simple reason why. Behold the Power of Dark Social. What it won’t show is any credit to social media or to Facebook, because the trail went cold, analytically. The Big Flaw in Social Media Measurement.

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Social Media Analytics Travel Survey 108