Mindjumpers

NOVEMBER 17, 2014

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Similar Posts: Weibo – a Chinese Social Media platform. Search & Social – Understanding the Interdependence.

Advertising 230

Advertising Facebook How To Guidelines 230

Firebelly

NOVEMBER 21, 2014

Most major brands know it’s extremely important to have a relevant social presence as a part of its marketing efforts, but how to execute that strategy has been the bigger challenge. Social Media real time marketing real time response social data' Social Media real time marketing real time response social data'

Marketing 164

Marketing Data Social Media Strategy 164

The Social Media Incubator

NOVEMBER 4, 2014

Chevy has also brilliantly incorporated the phrase into much of their marketing. A Chevy pace truck at Texas Motor Speedway on Nov. Chevrolet spokesman Mike Albano said, “We embraced it and ran with it. It wasn’t a long discussion.”.

Reputation 144

Reputation Hashtag News Social Media 144

Convince & Convert

NOVEMBER 21, 2014

Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. To share those social media tips that will be, for the most part, timeless. GuyKawasaki Tweet This. Their goal?

Content 153

Content Publishing Social Media Google 153

Convince & Convert

NOVEMBER 25, 2014

There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. How can we measure the effectiveness of marketing?

Questions 163

Questions Marketing Training Buy 163

Convince & Convert

NOVEMBER 14, 2014

So for Matt Gentile and his team at Century 21 , what is the goal of social media? As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. “They understand the market better than anyone at corporate headquarters.”

Social Media 127

Social Media Real Estate Airlines Mobile 127

Akamai Marketing

NOVEMBER 19, 2014

Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked the “holier than thou” media to earn mega points for traffic. It sparked furious cries of racism. It sparked snickers.

Brands 237

Brands Case Study Analysis Advertising 237

Small Business Mavericks

NOVEMBER 11, 2014

The solution to your social media challenges may already be on your payroll. I think the rise of social media is happening because people want to connect on an individual basis. Social media provides a non-geographic tribe to become a part of and the appeal is that it is non-scripted.

Resources 117

Resources Social Media Skills Team 117

Devumi

NOVEMBER 14, 2014

It’s mid-November, your social media holiday campaign planning has to start now. As with all things in social media, you need a solid plan to make it work. A solid social media holiday campaign plan is an essential, and I’m going to take you through a few tips you’ll need. What media did you use?

Campaign 113

Campaign Social Media How To Instagram 113

Firebelly

NOVEMBER 10, 2014

Twin Design / Shutterstock.com Learn everything you need to know about marketing on Vine in these five must-reads. Brand Marketing on Vine: How to Sell Yourself in Six Seconds By Jon Mowat Nearly two years after its launch, Vine is already becoming an established part of the content marking mix. Social Media Video vine'

Marketing 163

Marketing Video Social Media Brands 163

Convince & Convert

NOVEMBER 13, 2014

With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. “You have to break culture to make culture,” said Mondelez’s Marketing Director Farrah Bezner in an interview with AdAge. Image via AdAge.

Content 159

Content Brands Case Study Hotels 159

Convince & Convert

NOVEMBER 6, 2014

photo credit: Indiana Public Media via cc What does Hoosier Nation mean to you? Marketers always talk about building passionate communities and brand advocates. Other non-paid methods, such as the team website, e-mails, Hoosier Nation fan groups and social media communication’s are also good distribution vehicles to consider.

Crowdsourcing 153

Crowdsourcing Twitter Case Study Activities 153

Waxing UnLyrical

NOVEMBER 7, 2014

It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. Now, it’s not always obvious how “PR” will correlate to those objectives, particularly if your scope of work focuses primarily on earned media.

Strategy 243

Strategy Consultant Research Organization 243

Convince & Convert

NOVEMBER 21, 2014

Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. To share those social media tips that will be, for the most part, timeless. GuyKawasaki Tweet This. Their goal?

Content 106

Content Publishing Social Media Google 106

Convince & Convert

NOVEMBER 19, 2014

Recently I was speaking at an event, and somebody asked me afterwards, “Well, tell me, Jay, what companies like ours are using these same marketing tactics? That’s the right question you should be asking, because… If all you care about is averages, you’ll never be anything other than an average marketer.

Case Study 135

Case Study Marketing Study How To 135

Small Business Mavericks

NOVEMBER 21, 2014

Why not use that visually appealing aspect of the holidays to utilize Pinterest in your marketing campaigns? The site has been reaching out to businesses and they have created a helpful page called Project Holiday to “help you add some extra tinsel to your marketing this season.” ” 3 Ways To Start.

Marketing 119

Marketing Project How To Price 119

Convince & Convert

NOVEMBER 5, 2014

Imagine the immediacy of Twitter, with the power, knowledge, and marketing smarts of everyone in your Facebook network. It means your marketing budget for your business now needs to have the first line be about customer service. Without customer service, all the ads, paid, or earned media won’t matter at all. It’s a no-brainer.

Sentiment 167

Sentiment Hotels Marketing Conference 167

Convince & Convert

NOVEMBER 12, 2014

Is this the best piece of corporate media ever? In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. To me, the James Hetfield video is the best piece of corporate media I’ve ever seen. Whoever edited this sure knows the key elements of storytelling.

Video 153

Video Content YouTube Syndication 153

Small Business Mavericks

NOVEMBER 28, 2014

So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind. Of course, your particular customer demographic plays into every marketing strategy, and if your target market isn’t looking at video ads then it isn’t an urgent issue. Then again, they may not.

Video 137

Video Facebook Marketing Retail 137

Convince & Convert

NOVEMBER 19, 2014

Do you remember the first time that you realized the true power of inbound marketing ? I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. That’s inbound marketing at its finest, but, it may not be how you are approaching it. tweet this ).

Marketing 159

Marketing Consultant Upcoming RSS 159

Idaconcpts

NOVEMBER 26, 2014

Make Your Mission Social. Quite a few recent start-ups have proven that entrepreneurship and the social good aren’t mutually exclusive. Tranzlogic and Qualtrics are the best options for small business owners that need to conduct serious market research on a budget. Leverage Distinctive Marketing.

Tips 156

Tips Startup Banking ROI 156

Devumi

NOVEMBER 12, 2014

We’ll be looking at preparing your social media channels, and your small business, for the holidays this week on the Devumi blog. The goal of the Twitter Small Business Planner app is to help small to medium sized businesses (SMBs) improve their Twitter marketing. Read on to join the #SmallGoesBig movement! jqaTpfkiIx.

Small Business 108

Small Business Twitter iPad FAQ 108

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. I wrote this book with the sublime Erica Campbell Byrum , head of digital marketing for ForRent.com.

Real Estate 139

Real Estate Marketing Foursquare Groups 139

Convince & Convert

NOVEMBER 14, 2014

So for Matt Gentile and his team at Century 21 , what is the goal of social media? As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. “They understand the market better than anyone at corporate headquarters.”

Social Media 66

Social Media Real Estate Airlines Mobile 66

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. Share it on all their social platforms. And their viral video marketing campaign should take off. How to REALLY do Viral Video Marketing on YouTube! Hire a random celebrity who fits in the budget.

YouTube 90

YouTube Video Marketing How To 90

Convince & Convert

NOVEMBER 18, 2014

Jonah Berger , social media expert and scientist, believes that content going viral on social media does not happen by chance or luck; there’s a science behind it. He found out that triggers make up a large part of a potential buyer’s decision to make that purchase.

Trends 161

Trends Content How To News 161

Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). Yes, Facebook is the world’s most popular social network, and 1.5 I’ve been fortunate to have been on Bob’s terrific show a few times, and he was a guest on my Social Pros podcast , too.

Google 133

Google Facebook Paid Search Advertising 133

Waxing UnLyrical

NOVEMBER 14, 2014

First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow.

Hosting 248

Hosting Consultant LinkedIn Energy 248

Firebelly

NOVEMBER 3, 2014

Blog Content Marketing Social Media'

HootSuite 147

HootSuite Journal Software Engineering 147

Convince & Convert

NOVEMBER 19, 2014

Recently I was speaking at an event, and somebody asked me afterwards, “Well, tell me, Jay, what companies like ours are using these same marketing tactics? That’s the right question you should be asking, because… If all you care about is averages, you’ll never be anything other than an average marketer.

Case Study 85

Case Study Marketing Study How To 85

Ari Herzog

NOVEMBER 10, 2014

After five years as a self-employed digital media teacher and consultant, I want a change of pace. Work closely with marketing staff to develop strong and effective advocacy messages, create stories, and generate content for blogs, social media, and our website. I am seeking a full-time position in public policy.

Net Neutrality 192

Net Neutrality NGO Policies Collaboration 192

Waxing UnLyrical

NOVEMBER 10, 2014

Here’s how you make marketing people love. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? Quick tip: build a multi-media knowledge base. And this headline speaks for itself. This is yet another great post for Cision.

Knowledge Base 177

Knowledge Base Consultant Blogger Tips 177

Devumi

NOVEMBER 21, 2014

Once hashtags broke out big there, every other social media platform wanted to use them too. The nature of hashtags on Instagram makes them the key element of your Instagram marketing plan. Without great hashtags on Instagram, your marketing won’t go anywhere. Hashtags on Instagram and the success of your business.

Hashtag 94

Hashtag Instagram How To Organization 94

Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 108

Health Care Case Study Study Campaign 108

Absolute PA

NOVEMBER 28, 2014

Yes, regularly sharing updates on your social media profiles or in your chosen online forums is one way to get seen. Your intentions may be honest and true but marketing this way has the opposite effect. You’ve figured out where they are online. It’s vital to get your key messages out there reaching as many people as you can.

Social Media 82

Social Media How To Jive Reputation 82