August, 2014

Remove marketing-communities
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Why Good Community Management Equals Great Business Development

Convince & Convert

Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as. Read the whole entry. »

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Why Research Is Key to Improving Your Social Media Marketing

Convince & Convert

» Social Pros Podcast brand communities content creation content marketing digital marketing social media Social Media Marketing Social Pros twitter' . “ Social media is very visible to everyone within the company,” Marji points out. “Every step I took, I’d have somebody telling me.

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How to Build a Social Media Empire by Running with Scissors

Convince & Convert

» Social Pros Podcast blogging brand communities content creation content marketing digital marketing social media Social Media Marketing Social Pros' What started with a simple blog reviewing craft supplies has blossomed into a social crafting empire , complete with an. Read the whole entry. »

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How to Easily Create Practical-Value Content to Add Value To Your Audience

Convince & Convert

For many businesses, producing content the provides practical valueis one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you’re also pushing a psychological button on your target market to get them to share the content.

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Monday Roundup: Digital Business

Waxing UnLyrical

What is Marketing Automation and How Does it Affect Social Media? Ian Cleary takes a look at why automation can help keep your communication channels open while you identify real prospects. How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Image: Trey Ratcliff via Flickr, CC 2.0.

Analytics 188
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Monday Roundup: Attitude

Waxing UnLyrical

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Why CEOs Shouldn’t Trust Marketing.

B2B 187
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Are Your Customers Worried About Security?

Small Business Mavericks

This latest wave has anyone who has done business with part of the Community Health network worried, but even those not affected yet wonder when they will be. Lack of Trust Affects Your Marketing Impact. This same effect happens in the minds of those you are trying to reach with your marketing.

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