Small Business Mavericks

JUNE 12, 2014

Cynthia Boris of Marketing Pilgrim makes a good point in her discussion of the way Millennials check their smartphones 43 times per day, and other interesting facts. This is a big difference from how marketing used to work. In the old days, the customer was fairly passive until your marketing got them motivated to go out and buy.

Marketing 87

Marketing Mobile Small Business Survey 87

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Because you want your website to scale easily to tablets and other mobile devices. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

JUNE 4, 2014

In the overview of the suvery, Nissan’s director of interactive and social media marketing, Erich Marx , reveals why Nissan has decided to pursue a paid conquest strategy. The most risky retargeting — and perhaps also the most exciting and promising for the future — is now taking place on mobile.

Industry 146

Industry Data Survey Mobile 146

The Social Media Incubator

JUNE 10, 2014

Opera has done a good job of making its Web browser compatible with multiple devices, including your desktop and laptop computers, mobile phone, and tablet. Most business web users, however, can benefit from getting rid of Internet Explorer and picking one of the several alternative web browsers on the market.

Microsoft 192

Microsoft Open Source Issues Mobile 192

Small Business Mavericks

JUNE 3, 2014

I’ll use mobile advertising as an example because the smaller screen size makes the ads very noticeable. The measurement guidelines for mobile advertising were finalized after a lot of discussion between various marketing groups. Yes, they both are tree fruits, but they are not the same thing.

Advertising 79

Advertising Mobile Guidelines Apple 79

Convince & Convert

JUNE 3, 2014

As a marketing director, I slip in on calls with prospective clients from time to time. This call was like most calls – a successful yet struggling marketing manager was up against bosses who wouldn’t give a real content strategy a chance. As a marketing manager, we need to understand it’s not their job to hone their craft.

Team 155

Team How To Hubspot Proposal 155

Convince & Convert

JUNE 16, 2014

This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Jay: I think agencies have a tremendous role to play in the content marketing process, and here’s why. For example, we talked about the Columbia Sportswear mobile application.

B2B 158

B2B Content Marketing Metrics 158

Kikolani

JUNE 5, 2014

Let’s say that you’re evaluating email marketing software. Your requirements are that it integrates well with other tools that you use, it offers a wide variety of templates that are mobile friendly, it allows you to preview emails before you send them, and it helps you create great forms and squeeze pages.

Tools 163

Tools How To SEO Price 163

Twist Image

JUNE 12, 2014

What do you think it takes to make it as a marketer? Most people entering into the profession of marketing did so because they weren''t happy somewhere else. Last month, I published a blog post titled, What Mad Men Skills Do You Need To Rock Your Marketing? which looked at some of the softer skills that marketers need.

Marketing 95

Marketing Skills Education Data 95

Convince & Convert

JUNE 27, 2014

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. But smartphones aren’t far behind, with 48% of smartphone owners worldwide saying they’d use their mobile device to follow the action. Tweetable Moments We want to humanize our brand as much as possible. ” See you next week!

Retail 146

Retail Marketing Sports Team 146

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

Small Business Mavericks

JUNE 27, 2014

There’s always something new to learn, and that sure holds true with marketing and technology. Is your site responsive to mobile devices? There really isn’t a way to separate marketing and technology, is there? ” Small Business Internet Marketing basics ecommerce ecommerce 101 marketing and technology'

Review 93

Review Small Business Applications Sites 93

Twist Image

JUNE 30, 2014

Is this going to make email and marketing better or worse? Android , Chrome and more will be a part of your computer, mobile, home, car, devices and beyond. It''s full of problems, issues and challenges. Google had their massive Google i/o conference last week. Are we really seeing the Google-ization of everything? anti spam law.

Apple 69

Apple Mobile Google Conference 69

Absolute PA

JUNE 20, 2014

If you spend enough time online using social media to market your business , researching ways to market your business and absorbing advice in forums that help you market your business, chances are you’ve read plenty about the importance of measuring your social media success. Well actually, one. This information is key.

Social Media 58

Social Media Analytics YouTube Hubspot 58

Twist Image

JUNE 28, 2014

I don''t know about you, but I handle multiple personal and business email addresses, and I sign up for a variety of emails (some are retail or business-based sales ones, some are informational e-newsletters, and some of them are email communications from places like banks, mobile operators and the like). email marketing. enewsletter.

Marketing 75

Marketing Newsletter Banking Brands 75

Twist Image

JUNE 19, 2014

How much will marketing change in the next five years? Think about this: the rise of connected devices has already relegated the PC to an accessory for mobile. So, the question becomes: what is a Chief Marketing Officer to do? What are the areas of fundamental change for marketing over the next five years?

B2B 98

B2B Mobile Analytics Advertising 98

Twist Image

JUNE 19, 2014

We used to talk about three screens (TV, computers and mobile), but we''re closing in on the one screen world. The PC will be the new accessory to mobile as smartphones become the first and primary computing device for many.'' The burden on marketers is paramount at this point. The burden on marketers is paramount at this point.

Microsoft 91

Microsoft Apple Mobile Comparison 91

The Realtime Report

JUNE 12, 2014

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Adidas is “All in”: Adidas’ “ All in or Nothing ” ad campaign is projected to be the biggest marketing crusade in company history.

Campaign 178

Campaign Social Media Tumblr Remix 178

Convince & Convert

JUNE 24, 2014

They revealed that 93% of Americans shop with coupons with 29% of Americans using mobile coupons. They ran a viral campaign by using a combination of email marketing and social media via multiple digital marketing channels all launched simultaneously; basically, everybody knew about it. What does this mean for a business?

Campaign 160

Campaign Discount Retail How To 160