Small Business Mavericks

MAY 13, 2014

When you look at what mobile marketing is, it’s this: one message aimed at multiple targets. Trying to figure out which content and formats will hit all those devices and platforms with a successful performance is one of the difficulties marketers face. How does a business decide which mobile marketing strategies to use?

Mobile 79

Mobile Small Business Strategy Sites 79

The Realtime Report

MAY 8, 2014

Take a look at a recent case study involving PicCollage , a mobile app that draws millions of female users (mostly teens) who create collages and post them publicly. That’s the response for a contest from one user, with no marketing budget, and no brand backing her efforts or promoting her work.

Case Study 195

Case Study Engagement Study Social Networking 195

Twist Image

MAY 1, 2014

We wanted to create a marketing agency that was reflective of the modern times. We have gone from static websites to mobile applications. We look forward to seeing how technology, marketing and communications evolves over the coming years. innovative marketing. marketing agency. marketing challenges.

News 111

News Mobile Data Analytics 111

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions.

Conversation 165

Conversation Badge Sample Samples 165

Convince & Convert

MAY 16, 2014

via Direct Marketing News ) The same study shows that moms are three times more likely to use social media than the general population, and Pinterest ranks above email in the rankings of social sharing platforms. Bad recommendations, conversely, lowered purchase intent by 11%. An online share is worth $.33 from a friend or family member.

Social Media 150

Social Media Mobile Study Platform 150

Convince & Convert

MAY 21, 2014

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. Your email subscribers are really the life-blood of any inbound marketing strategy. Are you ready?

Marketing 167

Marketing Compete Social Networking Sites 167

Twist Image

MAY 9, 2014

I came back to reading when I took a job working for Andy Nulman at a mobile content startup around fifteen years ago. But, there''s something bigger at play here (and it''s a topic that all marketers need to be constantly reminded of): the digital disruption, in this case, is both good and bad. mobile content. mobile content.

eBook 93

eBook Mobile YouTube Project 93

Proactive Report

MAY 14, 2014

Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? Make sure your site is tablet and mobile responsive. They’re rapidly moving to mobile.

Content 92

Content Marketing Training Notification 92

Convince & Convert

MAY 14, 2014

This is the third in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. ” Showing Your Content Marketing Personality Terry: So if content marketing is a great way to show your brand personality, that’s a great example. It’s called a brochure.

Content 142

Content Marketing Metrics B2B 142

Proactive Report

MAY 8, 2014

And shorter headlines are better for mobile search results anyway. As mobile is rapidly becoming the preferred device for consumers to perform research on and purchase with in the U.S. Content Marketing Online PR content google online news online PR press releases SEO' Maximum is now 58 characters.

SEO 71

SEO Press Release Tips Mobile 71

Convince & Convert

MAY 5, 2014

A few weeks ago, I presented a breakout session at Social Media Marketing World. Easy-to-use, reasonably priced, mobile-friendly. I put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. I’m a big fan of Addvocate.com.

Guidelines 167

Guidelines Metrics Software Authentication 167

Convince & Convert

MAY 30, 2014

Mobile banking needs are easily accessible, but the first thing a user sees when opening the app is actually content created by Navy Federal, usually featuring the story of a business or peer who has used NFCU with success. . Even the iPad app is distinct from apps of other financial institutions because it puts content first.

Social Media 132

Social Media iPad Banking Conversation 132

Convince & Convert

MAY 14, 2014

Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Now, Facebook has raised the bar for marketers to create value to their online audience. Is anonymous login good for marketers?

Brands 140

Brands Facebook Privacy Loyalty 140

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” There is risk in any campaign.

Conversation 167

Conversation B2B Marketing GPS 167

Small Business Mavericks

MAY 22, 2014

If your website is responsive and works on mobile devices, your videos should, too. If a video isn’t getting much response, make a new one and keep trying until you develop an idea of what works for your unique market. Video Marketing responsive video library websites with video' Is it worth their time?

Video 102

Video Library URL SEO 102

Diva Marketing Blog

MAY 8, 2014

You have a way to bring friends, as the marketers might say, into the purchase decision. Jelly a mobile app "knowledge search" from Twitter Founder Biz Stone. (It''s Retails both online and offline are launching mobile apps to complement our digial shopping experiences. For some folks social shopping is an amazing adventure.

Smart Phone 76

Smart Phone Retail Mobile Buy 76

Twist Image

MAY 29, 2014

Can technology make marketers suck less? One could argue that social media - for all of its wonders - has created a new breed of marketer. From tweets and posts to online videos to mobile apps and games, there is no doubt that the role of marketing continues to evolve well beyond its intended state. contextual marketing.

Products 85

Products Sentiment Issues Data 85

Writtent Blog

MAY 1, 2014

While that might not be too far off the mark, the sciences of growth hacking and marketing copywriting are actually far more similar than you think. Today’s best marketers are adept at mining the social web and other data-driven insights to learn exactly what makes their prospects tick – not last week, but today, and tomorrow.

Trends 95

Trends Case Study Class Resources 95

Proactive Report

MAY 5, 2014

Think about how it will look on mobile phones. TIP: 60% of Twitter’s users log in via mobile. And mobile Twitter users are more engaged. Make sure your designer knows exactly how to position the images and text on the new header image so that it also shows to best advantage on a mobile device.

Mobile 49

Mobile Template Templates Tips 49

Diva Marketing Blog

MAY 8, 2014

You have a way to bring friends, as the marketers might say, into the purchase decision. Jelly a mobile app "knowledge search" from Twitter Founder Biz Stone. Retails both online and offline are launching mobile apps to complement our digial shopping experiences. For some folks social shopping is an amazing adventure.

Smart Phone 40

Smart Phone Retail Mobile Buy 40

Danny WhatMough

MAY 16, 2014

Nieman Labs has a great summary and I’ve pulled out the ten areas that are likely to be of interest to digital marketers: Forget the homepage - “Only a third of our readers ever visit it. The post 10 ways the New York Times is innovating that digital marketers can learn from appeared first on DANNY WHATMOUGH. picture credit.

Marketing 45

Marketing Training Newsletter Report 45

Proactive Report

MAY 9, 2014

LinkedIn gets this – now you can share images on LinkedIn directly from your mobile device. Content Marketing Mastering Social Media content images likes linkedin online PR photographs pictures share viral' And we process visuals much faster and retain the message better when an image is part of the package.

LinkedIn 58

LinkedIn Mobile Conference Energy 58

The Realtime Report

MAY 27, 2014

Pinterest unveils new tech to become more measurable for brands – Pinterest has opened its platform to third-party developers for the first time, opening up a business insights API that will help marketers see how pins are performing (AdAge). Any social media updates that we missed? Let us know in the comments below.

News 178

News Video Social Media Facebook 178

Convince & Convert

MAY 7, 2014

The social networking space is showing signs of being an actual, you know, market , with a wider variety of players all developing significant user bases. Clearly, as you’ve read here for some time on Convince and Convert , Visual Marketing is a thing. And you know, it might not be a bad idea for your brand, either.

Statistics 166

Statistics Research Sample Samples 166

Twist Image

MAY 15, 2014

" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). for just a second: consumers have devices (computers, laptops, mobile, smartphones, tablets, Google Glass , whatever).

Retail 97

Retail Mobile YouTube Buy 97

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. This is the 6th annual version of this report, and I recommend you grab yourself a copy right here.

Statistics 166

Statistics Social Media Loyalty Mobile 166