The Realtime Report

FEBRUARY 19, 2014

Your location is very, very valuable to marketers. Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad.

Privacy 164

Privacy Apple Mobile Foursquare 164

The Realtime Report

FEBRUARY 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper.

Foursquare 150

Foursquare News Social Media Twitter 150

The Realtime Report

FEBRUARY 12, 2014

HTC One photo-sharing campaign in Times Square Submitting photos through Twitter, Weibo, Wiexin, email and the HTC website, consumers used mobile and social to participate in the contest ( Mobile Marketer ). HTC supported the campaign via: paid marketing across social platforms, including Facebook, Twitter, Weibo and Weixin.

Campaign 149

Campaign Case Study Mobile Study 149

Convince & Convert

FEBRUARY 21, 2014

Susan Beebe , Manager of Social Media and Online Communities at Tyson Foods , joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background. Susan Beebe, Tyson @susanbeebe.

Mobile 127

Mobile Communities Social Media Brands 127

Twist Image

FEBRUARY 7, 2014

It''s not all about what the mobile experience will be about. They are letting these online social networks do the heavy lifting of nurturing the brand narrative, while they focus on building mobile apps and other ways to connect. Advertising is a vertical, but marketing becomes horizontal. The one screen world.

Mobile 104

Mobile Analytics Conversation Engineering 104

Waxing UnLyrical

FEBRUARY 19, 2014

If an employer owns any hardware (like computers and mobile devices) or software (like an interoffice messaging or voicemail application) or the network you access the Internet through, it can monitor their employees’ use, including personal files and communications that pass through that system.

Social Media 240

Social Media Privacy Training Policies 240

Writtent Blog

FEBRUARY 13, 2014

If you’re using email marketing to promote your content , you’re certainly on the right track. Your final product’s not just going to be gorgeous, it’s sure to resize perfectly for mobile devices and be tested on all major email platforms. Other estimates put the figure much higher, at closer to $57.25 Active Campaign. GraphicMail.

Newsletter 103

Newsletter Template Templates Microsoft 103

Bill Hartzer

FEBRUARY 10, 2014

Three Thousand Years of Marketing in Three Paragraphs. Marketing is not new. There is evidence to suggest that at least as early as the Phoenician traders – over 3000 years ago – there was activity that we might class as marketing – Phoenician traders drew pictures on stones portraying their goods. Marketing'

SMS 77

SMS Marketing Insurance Class 77

Mindjumpers

FEBRUARY 26, 2014

The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. In the wake of LINE’s success it is highly anticipated that Rakuten now wants a piece of the communication pie by flash marketing coupons and sales information on Viber.

Social Media 113

Social Media MySpace Trends Energy 113

Writtent Blog

FEBRUARY 14, 2014

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Like many things, the most effective solutions are often born from scarcity.

Resources 111

Resources Startup Marketing Handbook 111

Twist Image

FEBRUARY 4, 2014

Every so often, rumors crop-up that the online retailer (that has a market cap of over $157 billion) is about to open up physical retail locations or is providing delivery lockers (known as Amazon Locker ) or some other unique way to change the retail experience. mobile device. shopper marketing. amazon kindle. amazon lockers.

Retail 83

Retail Apple Wireless Buy 83

Danny WhatMough

FEBRUARY 24, 2014

1 : The sole focus of the app’s raison d’être: mobile messaging. 0 : The amount of money the company has spent on marketing, a sign of strong emotional connection with consumers. What does this all mean for marketers? There are ample opportunities when it comes to customer service, VIP fan communication or even push marketing.

Mobile 40

Mobile Instagram Team Platform 40

Writtent Blog

FEBRUARY 4, 2014

They’re easy to use, keep your blog looking fresh and clean, and most of them are mobile friendly. More often than not, what this does is create a pleasant looking blog in only one format (usually web), and a mess of color and cubes in a reader or mobile format. Have any other blog formatting tips worked for you in the past?

How To 83

How To Template Templates RSS 83

ProBlogger

FEBRUARY 17, 2014

You may be asking yourself: “How do I write copy that sells?” – Too many of us get distracted by myths about the rules of communication, marketing messages, and stuff like that. While it may seem cliché, in reality very few marketing-based writers take the time to get to know their audience beyond the bare essentials.

Marketing 49

Marketing Authentication SEO Patterns 49

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #2: Always Be Refining.

Apparel 236

Apparel iPad Mobile Loyalty 236

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses. Increased traffic.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Little Web Giants

FEBRUARY 19, 2014

We knew it was a big market. It lets a user select a given country code top-level domain (ccTLD), location (country, city, region, postcode or geographic coordinate), and device (desktop, laptop, mobile or tablet) to see what ads are displayed to a given combination of these inputs. What was going on under the hood?

Adwords 31

Adwords Google GPS Campaign 31

Little Web Giants

FEBRUARY 19, 2014

We knew it was a big market. It lets a user select a given country code top-level domain (ccTLD), location (country, city, region, postcode or geographic coordinate), and device (desktop, laptop, mobile or tablet) to see what ads are displayed to a given combination of these inputs. What was going on under the hood?

Adwords 28

Adwords Google GPS Campaign 28

Writtent Blog

FEBRUARY 26, 2014

Graphic designers have long known that including white space, or negative space, around an object will draw the viewer’s attention toward it: The same concept is true for written content, and far too few content marketers take full advantage of this fact. appeared first on Inbound & Content Marketing Hub.

Content 101

Content SEO Study Engineering 101

Twist Image

FEBRUARY 6, 2014

A band would release an amazing album on one of the major record labels, that was supported with a ton of marketing, featured a great producer, with an amazing tour to come, and it would be crickets and tumbleweeds in terms of record sales, seats sold and general media interest. mobile app. " Is it just all dumb luck? doug nguyen.

Publishing 95

Publishing Advertising Groups Groups 95

ProBlogger

FEBRUARY 19, 2014

The learnings cover a wide range of areas – from design, to product ideas, to content, to increasing engagement, to use of social media, to marketing etc. what can you learn from the way they market their products? is their design responsive to mobile/tablets? Do they have a media kit? what’s their logo like?

Review 55

Review Newsletter Exercises Types 55

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Let that statistic just sink in for a minute. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104