An Open Letter To Brands: Be Mobile-First. Now.
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FEBRUARY 24, 2017
The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and try to inform myself) verses what I see when brand leaders get up on stage to talk up the marvellous marketing initiatives that they are engaged with during an industry event, could not be further apart. Don't worry! Give it up.
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