Are CMOs Putting Too Many Eggs in One Media Basket?
Webbiquity SMM
OCTOBER 6, 2015
As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). That’s a lot of eyeballs not seeing ads.
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