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Thu.Sep 03, 2015

communities-mobile

Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

SEPTEMBER 3, 2015

As Richard Steinberg, CEO of DriveNow at BMW said , “we used to be the provider of premium cars, and now we’re the provider of premium mobility as well as premium cars.”. What if a tool brand created a branded online community where customers were able to buy, sell and share their tools with a very targeted and engaged group of people?

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