Wed.Apr 15, 2015

Remove marketing-social-media
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Who Really Owns Social Selling?

Convince & Convert

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it?

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Building a New Kind of Cruise Community

Waxing UnLyrical

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. We wanted to give cruisers the tools to tell their own stories and share their experiences through text and media. For me this is as much a cause as it is a business play. Out of our minds?

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Be Wary of Absent Ties

Ari Herzog

Someone like Danny Brown – who I never met but know fairly well through his social media activities and our reciprocal online communication – is a weak tie. Related Stories Why I Want Weak Ties Strategies and Tips on Social Media Marketing How to Be Productive on Facebook. Let me know your thoughts.

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Why Google is Going to Dominate TV Ads

Convince & Convert

Sprout Social Shoutout Today’s Sprout Social Shoutout is actually two shoutouts. Also, today’s Sprout Social Shoutout is for my good friend Tamsen Webster. .” The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service).

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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7 Cheap Online Guerrilla Marketing Ideas

Devumi

The guerrilla marketing tactics that you come up with should, as the name implies, be simple, cheap, and easy to do with a small budget. These are the slow and steady sneak attacks that guerrilla warfare are known for, and you can get a win against the biggest of enemies if you employ them right in your online marketing tactics.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.