4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask
Convince & Convert
NOVEMBER 25, 2014
There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. How can we measure the effectiveness of marketing?
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