Fri.Aug 15, 2014

Remove social-media-marketing
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Using Social Media to Generate Measurable Sales – It’s Possible

Convince & Convert

» Social Pros Podcast #throwbackwithdad ecommerce email marketing jay cooney linkedin location-based social media omni hotels online relationships personalized experience robin williams social media ROI Social Pros western digital'

Hotels 145
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Why knowing your customer is vital for success (and what dating’s got to do with it)

Absolute PA

It’s a scary thought but by marketing to everyone you attract no one. When you communicate with them, whether through your website, blog posts, email updates, sales copy, or social media posts, you want them to feel at ease. The Attraction Factor. Instantly comfortable. Like: “She knows me! She knows exactly what I need!

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It Looks Like Local Search Gets An Update

Small Business Mavericks

Pizza restaurants in Boise that have a verified presence on Google’s own social network, Google Plus (G+), will benefit from having their menus, reviews, and photographs shown on the SERP. To this end, local business owners will definitely want to ensure that they are doing their share of content marketing and social media engagement on G+.”

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ICYMI – Snapchat, Yo and Sprinklr

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Sprinklr has acquired TBG to boost its paid social offering. Another great social stunt from Paddy Power, albeit fortuitous. Want this in your inbox each week? Subscribe here.

Hashtag 40
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How To Analyse And Measure / The ROI Metrics For Social Media

Social Media Network Marketing

Measuring Social Media can end up being a tedious task if not done with right Objective. Measuring will go hand in hand with the objective and the reason as to why you ventured onto Social Media Platform. It is best to understand the Objectives and Measuring Metrics of Social Media at the very beginning.

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Twitter Remarketing: Stay on the Mind of your Important Fans

Devumi

You’ll be ready to include them as part of your email campaigns, which is still a successful form of online marketing. A Twitter Remarketing campaign that uses this can seriously ap up your marketing – you had their attention once, you can get it again. Are they wasting their marketing money? In my eyes, no. eZUmSKT2HY.

Twitter 84
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.