Convince & Convert

APRIL 16, 2014

As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience. You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult.

Engagement 167

Engagement B2B Policies Questions 167

The Realtime Report

APRIL 16, 2014

Now we have two social giants looking to better serve the business community and their needs. Furthermore, the larger size of these new ads could cause marketers to dish out more dough for such a coveted spot. Regardless, Zuckerberg quickly came around when Facebook’s public performance wasn’t meeting expectations. What’s New?

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

Strategy 158

Strategy Tips Case Study Instagram 158

Social Media Strategery

APRIL 16, 2014

Just because that cat GIF you posted reached more people and had more likes than the post where you talked about your organization’s community service efforts doesn’t mean it was any more or any less “successful.” Social Media content content marketing Facebook measurement pr social media Twitter'

Content 111

Content Sports Team Social Media 111